Building SEO Friendly Facebook Page: Optimizing Facebook Homepage, Page Name, Backlinks, And More
There are mFacebook is one of the considerable social media for promoting brands and businesses. But there are several pages on Facebook, so how can we attract the audience to our page? By improving the SEO ranking of the page, the brand or business can grow more.
Millions of users on the Facebook homepage from all around the globe if we use the correct methods and techniques to improve the page's ranking, the brands can easily get recognition and fame.
What is Facebook SEO?
Search engine optimization (SEO) is a strategy to increase the quality and quantity of traffic to your website. It involves understanding how search engines like Google rank and categorize content on the Internet and using these principles to help design and create content for your website.
Typically, this involves identifying key search terms and keywords relevant to your business, optimizing your website’s domain name and content plus getting other reputable websites to link back to your website. The goal of SEO is to make the most of organic search engine results.
So, what does this have to do with Facebook, exactly? Well, your Facebook page is essentially a website, so the same SEO principles should apply to maximize your reach and web traffic. Using the key principles of SEO on your Facebook homepage page, you’ll increase organic visibility and search ranking (both on Facebook and across search engines).
So what are these methods? Let’s see
Homepage optimization
If you've noticed that your Page isn't appearing in search results on Facebook, make sure that:
Your Page doesn't have age or country restrictions.
Your Page is published.
Your Page has a profile picture, cover photo, and an action button.
You've added basic info to the About section of your Page.
Please bear in mind that it can take several days for a new Page to start appearing in search results.
Name of the page
The name of the Facebook page can’t be changed and thus should be chosen wisely. Choosing the correct and suitable name or user name for the Facebook page is important. The name should be catchy and easy to remember. Select a small and catchy tail of keywords, select the first word carefully, and google lays emphasis on it.
Keywords
One of the basic and most important elements in search engine optimization is keywords. Find out the most effective and straightforward keywords for the brand. Choose a highly specific keyword so that you will be able to reach out to a broader audience. Pick up specific and low volume keywords, ignore keyword stuffing as much as possible and keep checking for new keywords and rankings.
Backlinks
Backlinks will help you have more contacts with reputed and trusted websites. Google tends to see this factor more, the backlinks from unknown or random sources might bring your page down. On Facebook, you can share the links in your posts and blogs, from there people might share your blogs and unknowingly promote the page.
About tab
The about tab of the page gives the visitors an idea about what the page is about, it is the first impression of the brand and should contain all relevant information about the brand or business. Don’t simply write down anything out of your mind. Sit back and think about it and then write, the about tab decides whether the visitor will end up becoming a fan or just a trespasser. Try to keep the information simple, informative, and interesting.
Update the business information
Provide the correct business information so that the followers can contact the page directly. There are so many brands and businesses on Facebook, but not all of them deliver the promised products or services. By providing the information, the brand also gains the trust of the masses. The business details must include address, contact details, working hours, partners, and more.
Keep the page updated
Always keep the page updated with the activities and posts. People tend to like the most active pages. Keep doing something unique and catchy, not the same thing that has been there for years.
Timing is everything
This point is the most important of all. We have seen posts that get millions of likes and some that struggle even to get a hundred. It is all because of the timing of posting stuff and content, if we post at the right time it will pop up on the top and a wider audience will be iterating with the posts and updates, but if the timing is wrong then it will get lost somewhere.
Conclusion:
By strategically adding SEO keywords to the captions of the photos, videos, and articles you share, you'll be able to boost your search rankings across the Facebook homepage and on the web. To improve reach and organic visibility on Facebook, inject your captions with SEO keywords relevant to your business.
